Last Updated on : 4/12/2013 10:50:05 PM
The traditional context of international business is challenged by the wider both-ways mobility of the hard and soft economic, political and cultural factors. New consumer groups, new preferences and supplies of products and services, new forms of organizations and management, new institutions and rules and new firms from different corners of the globe are registering them in international business landscape in a regular manner to make the international business as one of the most dynamic systems.

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